Latest Campaigns Diploma Dual
The challenge: Introduce the Dual Diploma program to Ecuador’s educational market. After an exhaustive analysis, a brand architecture was developed, positioning ‘achievement’ as the core brand value, with a determined and inspiring brand personality and a ‘hero’ archetype. The creative concept aimed to inspire students to reach significant accomplishments. Despite economic instability, the initiative successfully recruited over 50 students and established partnerships with 12 local schools.
Latest Campaigns Gûipi
The Challenge: Generate brand awareness showcasing their product and their versatility with recipes, health and emotional benefits while building a family, connection with A/B testing campaigns. According with Tipti (leading online supermarket) Gûipi is positioned as the most valued mushroom brand. Samples: