Latest Campaigns Diploma Dual

The challenge: Introduce the Dual Diploma program to Ecuador’s educational market. After an exhaustive analysis, a brand architecture was developed, positioning ‘achievement’ as the core brand value, with a determined and inspiring brand personality and a ‘hero’ archetype. The creative concept aimed to inspire students to reach significant accomplishments. Despite economic instability, the initiative successfully recruited over 50 students and established partnerships with 12 local schools.